You can build ads for every conceivable format and channel in the platform. Easily focus on the formats that give you the most value, based on your audience, channels and campaign goals.
It is about hitting the right ad sizes and formats for the right channels instead of spreading too thin. Every choice can build on what you know about your audience, channels and goals.
By focusing on the most effective formats for the relevant channels, you maximise resources and build high-quality ads that reach the right audience.
The right formats make the ads relevant for the specific platform and audience, which makes them more likely to get noticed and create engagement.
By concentrating on the formats that demonstrably perform best, you get better results and higher ROAS and ads that resonate and perform.
From news media and high impact to video, social media and public space, you can build ads for every channel where your message makes a difference. Further down you can see the individual formats and what each one is good for.
Eye-catching banners across news media, blogs and websites. From clean HTML5 units to dynamic, interactive solutions that drive clicks and traffic.
Ads built on feeds or product data, so the right message and product is shown to the right user, automatically and at scale.
Version one campaign into many formats, languages, messages and audiences, fast, structured and with a clear thread through design and brand.
Premium placements. Topscroll sits at the top like a large billboard under the navigation; Midscroll appears mid-content. Can't-miss units with high CTR and engagement.
Starts as a top banner and expands when the user interacts (scroll or hover). Big presence first, an even bigger experience for the interested user.
Three banner elements (top + sides) that surround the page content for enormous, immersive exposure, without disrupting the user experience.
One continuous banner wrapping the whole page. Enables interactive effects that move across top and side in a single, cohesive ad.
An extra-tall mid-content unit that grabs the screen and gives the message room to breathe, strong for brand storytelling.
Skippable in-stream ads where you mainly pay for engaged viewers. Cost-effective, and it forces sharp storytelling from the first second.
6-second non-skippable ads. Perfect for cementing a brand message in memory through repetition. Distil the message to its essence.
Video built for the channel and the placement and adapted to the specs of each channel.
Ads on streaming services (e.g. TV2 Play, Discovery+, Viaplay). The 'living room' impact of TV, but with targeting and measurable data.
Digital out-of-home, large digital screens in public space. Broad reach and high impact where people move.
Digital signage inside physical stores, from shelf tablets to large info towers. A way to influence customers while they shop.
Assets for Facebook/Instagram, LinkedIn and more, with a clear thread to the rest of the campaign. Best with a mix of static and video.
Combining static posts and video varies the content and hits the audience more effectively across placements.
All social assets share the campaign's look and feel, so the brand stays recognisable, even at high production speed.
A quick overview of how the formats sit across the different channels, so you can see proportions and placement.
The display ads you build in the platform are ready for every buying channel: programmatic buying, direct media deals or Google Ads, whatever fits your strategy.
You choose the formats based on your audience, channels and campaign goals. That's how you get effective, targeted advertising, without waste.
Book a short demo and see exactly how Zeit Machine can work for your team. The demo takes 15 minutes and starts from your current setup.